Two new PVR applications

PFE has recently made two new applications for EU Plant Variety Rights, both on behalf of Hardy’s Cottage Garden Plants:

Propagation for sale, import, export and marketing of these varieties is illegal without a licence from Plants For Europe.


Gaura Ruby Ruby

Ruby Ruby is an excellent new variety of Gaura, neither too compact (some of the smallest varieties are really too small to make good garden plants) nor too tall (which makes some older varieties difficult or costly to transport when in flower). It has dark ruby flowers and foliage coloured with deep red, with red stems. It is easy to propagate and to condition for mother stock and is bound to be a commercial success. It was launched at the Chelsea Flower Show 2010 where it was placed second in the New Plant Competition and is part of this year’s Gold Medal stand by Rosy Hardy.

Linaria purpurea Freefolk Piccolo

Freefolk Piccolo is a stunning new compact variety of Linaria purpurea – a well-known cottage garden plant that is generally considered too tall for mainstream container production for garden centre sales. Freefolk Piccolo will open up a new market for this genus by providing a product that can be grown for retail sales and yet is easy to transport. It makes a neat, upright plant with fine foliage and masses of dense heads of rich purple flowers in early to mid summer – a favourite with bees. It also exhibits low fertility, so does not self-seed and tends to produce more flowers than other varieties. Propagation is easy from cuttings and mother plants produce plenty of material for production. It was launched at the Hampton Court Flower Show 2010 and gained considerable press interest.

PFE plants and customers at Chelsea

It’s the Royal Horticultural Society’s Chelsea Flower Show this week, probably the most prestigious horticultural event in the world. Some of our customers and some of our plants are at the show. If you’re visiting, take a look and say hello!

Rosy Hardy of Hardy’s Cottage Garden Plants is the breeder of Gaura Ruby Ruby and Linaria Freefolk Piccolo. She has won first prize in the best new plant competition, as well as a gold medal for her display, which features Geum Totally Tangerine, bred by Tim Crowther.

Downderry Nursery, owned by Simon Charlesworth, is a breeder of exciting new Lavandula varieties. We are working with Simon on some great new plants for the future (but you will have to wait to find out more!). Simon has won a silver-gilt medal for his display which features Lavandula With Love from Australia.

And on the subject of Australian plants, the Australian Garden at Chelsea is promoting a list of ten Aussie plants that can be grown successfully in the UK, which includes Dianella caerulea Cassa Blue, a recent addition to the PFE portfolio, from the Ozbreed programme. Young plants are already available in Europe of this variety.

Contact us if you would like any more information on these plants.

Successful UK prosecution for breach of PVR – with prison!!

A successful prosecution has been brought for breach of PVR in the UK. The sentence includes a suspended prison term (for those not familiar with UK law, this means that the defendant can walk home from court but, should they offend again, they won’t go back to court – they’ll go straight to prison!). Fines and costs totalled GBP 90,000.

Full details can be found here.

This should act as a warning to anyone who thinks that the consequences of ignoring PVR are trivial. Breaching intellectual property rights could cost you not just money, but your livelihood and potentially your freedom. If you believe you have royalties to declare, contact us now before we contact you!


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